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Marketing Essentials for Private Pay and Specialty Medical Practices

By Scott MacAllister

There is a clear and compelling opportunity for many specialty medical practices to reap the benefits associated with shifting towards a private-pay based model.  With health insurance claim processes becoming more and more ambiguous and administrative costs on the rise --the attractiveness in the simplicity behind these models remains no real mystery.  However, choosing the right model that best represents the ideals of your practice is paramount.